Inbound Marketing Campaigns

Home Solutions Inbound Marketing Campaigns

Inbound Marketing Combines SEO, PPC, and Social—Drive More conversions for Less!

We offer healthy and effective ongoing managed monthly services for Earned, Owned and Paid marketing campaigns that help support your strategy and scale for ongoing campaign needs. Each marketing category works in tandem to aid the trifecta, drive further qualified traffic and produce more conversions.

Owned Media Options

Owned media is the channel a brand controls, such as a website, mobile site, blog or Twitter account. This type of media builds client relationships and increases your reach; it’s also an excellent option because you have total control over your content and the ability to target niche audiences. However, it doesn’t offer guarantees for ROI and can take some time to scale.

Your owned media channels are outlets filled with potential; we can assist you with optimizing your marketing campaigns to make sure you leverage them in the best possible ways.

Paid Media Options

Paid media occurs when a brand pays to leverage a channel, such as displayed ads, through SEO and SEM services, PPC management and sponsorships. Although it’s easy to scale and helps you stay relevant, paid media can be tricky, since it’s often seen as too salesy and has a declining response rate.

We can help bring you the best possible ROI by managing your campaigns and helping them work in tandem with your owned and earned media.

Earned Media Options

Earned media occurs when the customers become the channel. This situation provides the ideal opportunity for companies to listen and respond to their audiences; it’s also the most credible form of media and is often the result of well-executed and well-coordinated owned/paid media. The difficulties with earned media focus on your lack of full control, and the difficulties you may have with scale and measurability.

Understand the value of each media type, and remember these three categories are best used in conjunction with one another. We approach these challenges with forward-thinking and proactive strategies to help make your paid and owned media work efficiently.

Evolving Digital Marketing Trends

The world of digital marketing is evolving quickly, and it is much easier to keep up with this changeable industry when you work with an experienced, professional Marketing Solutions firm. For instance, marketers are now learning to rely less on Google and more on various direct marketing techniques to engage with their clients. The importance of mobile and social networks also change the digital marketing outlook. Companies that stay on top of these trends and update their marketing strategies regularly will be ahead of the game.

We provide full-end and scalable resources not offered by cheaper agencies and consultants. Contact us today to learn more about what we can do for you.

Call us at (404) 796-7420, or fill out the form to get in touch…

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Image courtesy of HubSpot