Guarantee Your Data is Being Tracked, Collected & Accurate — 24/7!

If something breaks, you get an alert!

Save your developers and marketing teams hours of exhaustive effort, with assurance! Data quality monitoring technology guarantees you will have accurate traffic and conversion data so you can measure ROI, make the right decisions, and tell the real story!

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Marketing Data Quality Management & Monitoring

Data quality makes or breaks your business decisions. Big data brings in plenty of information for marketing and analytics tools, but if it’s poor quality, you may spend more time sorting rather than using the rich offerings. Instead of relying on guesswork to figure out whether you have the right data for your decisions, use our data quality management service, and empower yourself with accurate analytics data and tracking for all your marketing solutions.

Accurate Data

How can you track and measure sales results without accurate analytics data or an analytics tracking strategy? Data quality testing goes beyond ensuring you collect the right data; you also need a way to define your business goals to ensure you track the right key performance indicators. Targeted visitors, visitor behavior and critical demographic information are a few of many data points you might not be tracking properly with your current strategy. Do you know if your current data is accurate? We provide tracking assurance monitoring so you know your data is trustworthy. Sometimes problems occur; with accurate monitoring, you know when things break and you’re reminded of the importance of data quality. This up-to-date information lets you minimize the downtime required to get everything fixed.

Analytics Tracking Strategies

Once you have accurate data, you need to turn your attention to your marketing analytics tracking strategy. We can help you define your goals, track the right metrics and put the right resources in place to grow your business. The right strategy helps you tell the story you need with your data, instead of relying on data you can’t entirely trust to do the job. Make better decisions with data quality and an analytics strategy that aligns with your business goals. Don’t let the big data business world bog you down from generating the quality data your business goals need. With our data quality management service, we provide you with all the tools you need to improve your critical data analytics. Never get left behind by your competition in today’s tech-heavy business world. Get higher ROI, a faster Time to Market and increased conversions with our help.

Features of Data Quality Services

Tags

  • We audit your digital analytics tags as well as marketing tags and ensures that you are collecting 100% accurate, reliable data 24/7.
  • Our solution browses your website like a normal visitor would with an actual browser.
  • It looks for a tag’s presence, activation, firing and finally its safe arrival at the analytics collection server.
  • It also checks for errors such as broken links and performance metrics such as page loading time and timeouts.
  • Many audit solutions will only scan a sample of your website’s pages. We believe that 100% coverage is key to maintaining data quality.

Tagging Compliance

Tagging compliance is key to digital analytics data quality. We verify that your analytics and marketing tags capture the right data, in compliance with your tagging plan. Don’t have a tagging plan yet? We can generate one for you based on scan data!

Tagging Efficiency

This is not a “regular” website crawler: our spider actually browses your website, reads page contents, executes scripts – and therefore triggers tags, like any visitor would! We scan exhaustively at speeds of over 6 million pages per hour.

Analytics Data Quality

Many digital marketers don’t trust the quality of the data. Our technology uses its unique tagging plan and data layer management system to certify your data. We will provide you with analytics data quality and tag compliance reports that point out exactly where tags have an incorrect value. We save you a tremendous amount of time on analytics data quality assurance and debugging, alone.

Analytics Data Compliance

We do not only trigger tags and look at tag values. We also verify that those tags capture the right data. If your company has requirements as to what data should be captured on specific pages, we ensure that is the case, thanks to tagging plan and data layer management. This way we can ensure and certify your digital analytics data compliance. Don’t have a tagging plan yet? We can generate one for you based on scan data!

Analytics Data Layer & Tag Management

When we scan your website, we also capture its data layer and include it in your reports. Your data layer is supported by our tagging plan technology and we can ensure your TMS fires the right tags with the right values. Tag management systems often rely heavily on data layers to provide the data needed for tags. Our technology will not only check your tags, it will provide quality assurance for both the data layer and the tags it powers.

Cookies

You want to be able to verify that your cookie policy is applied in respect of your visitors’ choices. We can (re)play a scenario to enable/disable cookies, and audit your pages to check your cookie settings are compliant. We can set persistent cookies to emulate a visitor’s behavior on your website. With this audit, you will be able to check all values contained in cookies for each of the pages analysed during a scenario. This can help you determine whether you are storing PII (Personal Identification Information) in your analytics and marketing cookies, helping data governance and privacy compliance initiatives. This is particularly important in regions such as Europe where cookie usage is under higher scrutiny.