Tagging compliance is key to digital analytics data quality. We verify that your analytics and marketing tags capture the right data, in compliance with your tagging plan. Don’t have a tagging plan yet? We can generate one for you based on scan data!

This is not a “regular” website crawler: our spider actually browses your website, reads page contents, executes scripts – and therefore triggers tags, like any visitor would! We scan exhaustively at speeds of over 6 million pages per hour.

Many digital marketers don’t trust the quality of the data. Our technology uses its unique tagging plan and data layer management system to certify your data.

We will provide you with analytics data quality and tag compliance reports that point out exactly where tags have an incorrect value. We save you a tremendous amount of time on analytics data quality assurance and debugging, alone.

We do not only trigger tags and look at tag values. We also verify that those tags capture the right data. If your company has requirements as to what data should be captured on specific pages, we ensure that is the case, thanks to tagging plan and data layer management. This way we can ensure and certify your digital analytics data compliance. Don’t have a tagging plan yet? We can generate one for you based on scan data!

When we scan your website, we also capture its data layer and include it in your reports. Your data layer is supported by our tagging plan technology and we can ensure your TMS fires the right tags with the right values.

Tag management systems often rely heavily on data layers to provide the data needed for tags. Our technology will not only check your tags, it will provide quality assurance for both the data layer and the tags it powers.

You want to be able to verify that your cookie policy is applied in respect of your visitors’ choices. We can (re)play a scenario to enable/disable cookies, and audit your pages to check your cookie settings are compliant.

We can set persistent cookies to emulate a visitor’s behavior on your website. With this audit, you will be able to check all values contained in cookies for each of the pages analysed during a scenario.

This can help you determine whether you are storing PII (Personal Identification Information) in your analytics and marketing cookies, helping data governance and privacy compliance initiatives. This is particularly important in regions such as Europe where cookie usage is under higher scrutiny.