You Have Web Analytics Tracking Integrated. Is It Working? Accurate?
Sunshine is the best disinfectant–and if you are not consistently shining a light on your marketing analytics and data quality, then you can certainly miss opportunities and areas that need attention. You need to keep a close eye on any dips and gaps that could indicate a need to make critical shifts in your marketing strategies, but doing so takes a great deal of time and commitment.
This audit is the first step toward freeing yourself up to do what you love while ensuring that you are always using the highest-quality data. We take a look at your data to track sales results, and then we make recommendations for keeping your marketing analytics as actionable as possible.