Advanced Technical SEO Audits

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Are You Sure You’ve Resolved ALL Technical Factors Affecting Your Organic Rankings?

Technical SEO that audits provide you with complete and holistic views of all technical and qualitative factors that affect your search engine rankings — positions and quantity.

Your SEO strategy should put you high enough in search rankings that you’re seen regularly by your preferred customers. How well is your SEO achieving all of its goals? Could it be doing a better job in some areas? Don’t wonder. Get answers. Our Advanced Technical SEO Audit gives you a comprehensive tool for examining all factors that affect your rankings, organic traffic, and potential business. We make sure every page on your site is loading rapidly and operating smoothly. We’ll also test what your social signals and local reviews are doing for your rankings. Visit our Advanced Technical SEO Audit page to find out more about the metrics covered in this audit, and to see a detailed timeline for the month-long process.

Are you wondering if your SEO Consultant/Agency is doing everything they say and can? Or do you need to provide your team with an actionable SEO audit that reports on all factors that affect your rankings and organic traffic and opportunities.

Persuasive Data provides you with complete and comprehensive technical audits that tell you if your SEO program is working for you or against you.

Automated auditors and SEO tools will often only crawl a single page, which is like the first sip of our morning coffee!

Our goal is to provide you with a comprehensive technical SEO audit for your website that will tell your developers and your SEO team exactly what is right, and what is wrong with your technical SEO, and the related qualitative factors.

Benefits of the Tech Audit...

People Like Faster Websites…Sites that People Like, Rank Higher.
  • Make Your Website Faster!

    Give your developers a 100% view of all factors that affect site load time — a major SEO factor. Faster sites make for happier users too!

  • Ensure Accessibility by Search Engines and People!

    It is imperative that your website and content is able to accessed by search engines and your users. Websites with proper accessibility are better indexed, used, and shared.

  • Determine Any SEO Health Issues!

    It’s very good to know if any health-related SEO issues are hurting your organic rankings and traffic. You will know what needs to be done and we will provide direction and options for resolution.

  • Brand Congruence & Channel Attribution

    SEO in today’s Internet relies much less on links and meta tags. Search engines now look to social media, local networks, and reviews for ranking signals. Know if social and local are working for you, or against you.

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Technical SEO Audit Sections

Server Side Issues for Developers

All technical server-side issues that affect site speed and page load time and user-experience. Websites need to load content within 2 seconds. While we focus on this value for search engines, it’s really a user value. Think about it, how many times do wait more than 4 or 5 seconds for a site to load, before you jump ship? Faster sites make for more traffic and rankings.

  • The repair report will breakdown all factors for your developers, so they can resolve all issues with an agile approach.
  • We also provide optimized images for all images on the site that need to be reduced in file size. This will save your team hours.
  • We can also provide you with an interactive dashboard that will chart the resolution of discovered issues on a daily basis.

Website Accessibility Audit

Search engine accessibility is the means by which a search engine can access, and then index, your content so it can rank. This also has a direct correlation with the human experience as well. A fully accessible site is one that allows all potential users, equal access to the the content that satisfies their needs. We analyze the technical and information architecture of your site. As well as the related SEO factors. You receive overall recommendations and action items based on discovery.

Domain Authority Analysis

If you know what PageRank is, then Domain Authority should be easy to understand. This authoritative value given to a website can inform us as to the quality of the site, in the ‘eyes’ of search engines. These are qualitative factors, as well as trust-based factors, that are a part of the algorithmic calculation. This value can be used to explain the health of your site, which means the health of your rankings. The higher your domain authority, you will see more rankings with top ranking positions. From our research, we will point out what could be hurting you and what you should do to resolve the issue(s).

User Experience (Usability) Analysis

The usability of your website is also an organic search ranking factor. This is a close relative to accessibility issues, however, this is directly related to how usable your site is for your visitor. Did you know that that ever-so-popular homepage slider is actually ignored by users most of the time? It creates a waste for space, and pushes main content below the fold.

Mobile usability warnings are now also being sent to website owners via Webmaster Tools (rebranded to ‘Search Console’ by Google in July 2015). We explore the major usability factors and provide you with recommendations on improving any and all issues we uncover.

Onpage SEO Factors Audit

Of the 200+ (unknown) factors that go into Google’s search algorithm, we identify nearly 75 factors related to the content on your site. Each are analyzed to provide you with recommendations and action items. These are the factors that relate to how your content is being indexed, displayed, consumed, and shared. This also dives into next generation SEO factors that are the basis of evolving search engines and content features.

Offpage SEO Factors Audit

Like the Onpage factors, these Offpage/Offsite factors can hurt and help your organic rankings. These include values related to your competitors, brand, and market share.

Internal & External Link Health Analysis

While links are now slightly less important in the ranking algorithm, than in years past, they are still invaluable. Links signal value, trust, use, and authority. And where they can lift you into the sky, if manipulated, bad links can bury your site. We evaluate your historical links, and the past year, to determine your link health. You will either be assured, or warned. Either way, we will paint a picture for you to be able to visualize your link landscape, so you can make accurate and informed decisions on any recommended actions.

Local Networks SEO Audit

Whether you are a localized business, or an international brand, the consistency of your Name, Address, and Phone Number on profiles across Local Networks are a search engine ranking value. This helps search engines link data points together, and thus, those that are optimized see rewards with higher rankings. Further, reviews and ratings on these networks are very important signals for the types of sites people are likely to want to see ranking in their search results. We provide you with an audit of more than 50 local networks, along with actionable recommendations.

Social Media & SEO Analysis

Social signals are getting up there in value with linking signals. We look at your major social profiles to determine health, and if you are leveraging them as much as you should be, as they relate to supporting your organic rankings. This includes factors on your website, as well as things you are able to actively control on the social networks themselves.

Timeline for Technical SEO Audits

It takes us a full month to conduct our audits. While we will be working diligently throughout this month, you don’t have to wait 30 days to get your reports so you can start repairing — with weekly deliverables. And when we finish, we will then compile all deliverables into one report that can be easily shared within your organization.

We also include a 30 minute video with a guided audio review of your final audit, by our Technical SEO Director. You get expert insights that explain the findings fully.

Week 1

You give us access to Analytics and Webmaster Tools, if available. We will setup Webmaster Tools for you if you do not already have an account.

Week 2

Server-side Technical Crawl Completed & Delivered

Week 3

Competitor SEO Technical Comparison Delivered

Week 4

Final Technical Delivered with Video Overview

Contact Us to Get Your Human-Generated Technical Audit Started...